Outreach that earns mentions, inspires shares and attracts links. No matter how fresh your content or how timely your story, it is nothing if nobody sees it. Our outreach philosophy is simple: build close relationships with influencers, then give them something to talk about.
Over the years we have done many things that we are proud of. This motivates us to continue looking for new challenges in order to improve our services.
Outreach is the process of building relationships with people who can help tell your brand’s story. This is best achieved with influencers, journalists, bloggers or writers in your niche market with large followings online. The ultimate goal is to achieve media coverage in the form of mentions, links, or social shares, thereby boosting domain authority and traffic.
Traditional PR is the process of attempting to gain press coverage in newspapers, television and radio, with the aim of attaining brand placement in the form of a mention. Digital PR is similar to traditional PR but is focused online with the added objective of boosting SEO results and gaining links. Where traditional PR success measures are based on estimated readership numbers which can be inaccurate, digital PR performance is tracked by highly measurable metrics such as links, shares and generated traffic. Traditional PR typically has longer lead times and can take weeks or even months for the agreed placement to be delivered, whereas a digital PR placement can go live in a matter of days.
The process of outreach & digital PR is complex and challenging, and requires a lot of preparation. Put simply, it initially involves crafting a newsworthy story and presenting it in a digestible format. From our experience the best stories are either timely, data-driven, novel or opinionated. The next step is to reach out to influencers, journalists or writers who might be interested in featuring or sharing the story via their media outlets. If you are successful then the person will agree to either mention your brand, share your content or link to your website. This is a very simplified explanation but if you’re interested in hearing how we can do outreach for your brand, please feel free to get in touch.
Successful outreach is incredibly resource intensive and requires investment in time, effort and content production. The costs can vary depending on the types of content produced. They can be relatively cheap if using quotes and secondary data, to very expensive if carrying out surveys or producing interactive content such as tools and microsites. Ultimately it comes down to your budget and the return-on-investment. Feel free to contact us using the form below so we can discuss your requirements and provide a tailored quote.