Fun Facts
Over the years we have done many things that we are proud of. This motivates us to continue looking for new challenges in order to improve our services.
Great Projects
Innovations
Cups of Coffee
Happy Customers
A Storyteller’s Approach To Content
Content that works hard, warms hearts and wins customers
We believe that you need to wear your heart on your sleeve to truly connect with your customers. From brainstorming to production and amplication, we will do everything we can to get to know who you are, so we can help tell your story. Content is at the heart of what we do and should reflect who you are as educators and storytellers.
Special things you get working with us:
-
✓ Access to talented journalists & copywriters
-
✓ Revenue-focused mindset to content
-
✓ A “quality over quantity” approach
-
✓ A unique blend of data & creativity
-
✓ Revolutionary approach to amplification
The most show-stopping content is nothing without proper promotion. There are lots of brands who tell incredible stories and publish wonderful content without them ever being seen. What a waste. Content marketing is all about distribution, amplification and outreach. Only through the targeted promotion of your content, will you start to see it flourish. Creating great content is the easy part, getting it seen is when the hard work starts.
Some FAQ About Content Marketing
Content marketing consists of the creation and distribution of educational or entertaining information for the purpose of driving awareness, traffic, leads and sales. Content marketing activities are usually considered as organic due to not explicitly promoting products or services as an advert would.
You should create content that your audience will find valuable and useful. Depending on your budget, you could create articles, whitepapers, videos, infographics, interactive tools, apps, microsites and so on. As long as the content is generating a return on your investment (ROI) as well as adding value to your target customers, then it’s a win-win situation.
Choosing the best distribution tactics depends on the content being produced and the amount of budget available. Aside from sharing the content through your own social and email channels, content distribution strategies could include outreach, digital PR, email marketing, partnerships and paid advertising such as paid social.
Creating good quality content can vary in costs and depends on the type of content being produced. Written content is the most cost-effective, with videos and interactive content being considerably more expensive. Often more resource and budget is spent on the distribution of the content, as this is how it gets viewed and starts to generate ROI. But ultimately it comes down to your budget. Feel free to contact us using the form below so we can discuss your requirements and provide a tailored quote.