Content Marketing Is About Educating Your Customers. The Selling Comes Later. Let’s face it, producing content can be expensive. That’s why we’re committed to keeping our eyes on the prize when producing it. We create content that educates your customers and also makes you money.
Over the years we have done many things that we are proud of. This motivates us to continue looking for new challenges in order to improve our services.
Content marketing consists of the creation and distribution of educational or entertaining information for the purpose of driving awareness, traffic, leads and sales. Content marketing activities are usually considered as organic due to not explicitly promoting products or services as an advert would.
You should create content that your audience will find valuable and useful. Depending on your budget, you could create articles, whitepapers, videos, infographics, interactive tools, apps, microsites and so on. As long as the content is generating a return on your investment (ROI) as well as adding value to your target customers, then it’s a win-win situation.
Choosing the best distribution tactics depends on the content being produced and the amount of budget available. Aside from sharing the content through your own social and email channels, content distribution strategies could include outreach, digital PR, email marketing, partnerships and paid advertising such as paid social.
Creating good quality content can vary in costs and depends on the type of content being produced. Written content is the most cost-effective, with videos and interactive content being considerably more expensive. Often more resource and budget is spent on the distribution of the content, as this is how it gets viewed and starts to generate ROI. But ultimately it comes down to your budget. Feel free to contact us using the form below so we can discuss your requirements and provide a tailored quote.